WRITE PROPOSALS – NOT QUOTES

HOW TO DESIGN SALES PROPOSALS THAT SELL

Only when you fully understand your customer’s objectives and goals will you be in a position to design A proposal that will hit all the right spots and convince your customer that by acting on it he will achieve the success in sales he needs. By the time we have delivered our training to your sales team, they will understand the following:

• The primary functions of the proposal
• That their proposal should tell a ‘story‘ – and exactly what ‘story’ it should tell
• That presentation is critical to success: They will learn how to present it effectively
• Pitfalls: What to never put into proposals
• Questions: what they need to ask before creating their proposals
• How to make use of support material: what to reference, charts, testimonials and support documentation
• That their relationship with the customer is paramount: Companies do not buy from companies: people buy from people.