“On a recommendation from FKI, now Intelligrated Systems Inc, we used Objective Based Selling to develop the selling skills and techniques within our SDI business development team.

Following the OBS training, we saw an increase in business development activities and a tangible increase in new orders, resulting in a number of six figure Warehouse Automation projects with major clients.

Id have no hesitation in using OBS again and would recommend for companies in ours or similar industries, looking to improve sales performance through the best use of sales skills and techniques.”

Krish Nathan
President - SDI Systems, Los Angeles, California
“In a previous role I was the Managing Director at SDI Greenstone, a UK company specialising in the design and build of Warehouse Automation Systems. During my tenure as MD, we contracted Objective Based Selling to deliver an intense one and a half day course of sales process training, to our then UK sales team of some 15 executives and managers.

We found this OBS training invaluable because it provided our team with a structure, both in terms of the face-to-face sales process, but also a template for our sales proposals, presented in an intuitive customer friendly way.

In my current role as Sales Director at LAC Conveyors and Automation, I still use elements of the OBS sales process because its highly relevant to sales professionals operating in the Materials Handling Equipment sector.”

Mike Hilton
Sales Director - LAC Conveyors and Automation, UK
“Sheldon spent just under a day with our direct sales team focusing on (OBS) Objective Based Selling. I found the talk to be informative as did our sales team and have implemented many of the good practices used in this form of sales coaching.”
Nadim Admani
CEO - Salman Business Group, UK
“We attended the Objective Based Selling sales process training course, organised by Sheldon England, delivered in Rugby, UK.

We found the training to be intense and relevant, covering many areas specific to materials handling salespeople and the selling challenges they face.

In summary I would say, to any Materials Handling company considering sales process training, to ONLY consider OBS because it’s high-quality training and specific to our market sector.”

Paul Bradley
UK Sales Director - Kardex M-Log, UK
“Having worked together in the past, we contracted Sheldon and OBS for a six-month period, across a variety of sales and marketing tasks including:

– Recruitment and training of new UK sales team
– Sales process training – OBS
– Business development mentoring
– Social media marketing

During this period, we found his services represented excellent value for money and would recommend Objective Based Selling to any company in the Materials Handling and Equipment sector because it focuses more on the customer and their needs, rather than the product. There is also a strong emphasis on the development and maintenance of personal and professional relationships. “

Gordon Smith
Greenstone Systems/ Invar Systems Ltd, UK
“We invited Sheldon into our business to deliver his initial presentation on Objective Based Selling. Following this talk we have commissioned Sheldon on a Consultancy basis to oversee the implementation of many of the practices imbedded in OBS.

I would highly recommend Objective Based Selling as a tool to improve the skills and knowledge of any direct sales team”.

Robert Atkinson
CEO - Caterway Ltd, UK
“Our sales team attended Sheldon’s training session on Objective Based Selling. We found the session interesting and a good learning experience and have further scheduled a follow up meeting with Sheldon to review other areas where OBS can help our team be more productive, specifically in areas such as Prospecting and Proposal writing.”
Allan Cooper
Director - Impact Business Services, UK
“As the Director of Sales & Marketing, I’d like to highly recommend the Objective Based Selling Seminar. Objective Based Selling is a business-to-business sales model designed to help material handling salespeople (Sales Professional) sell more at higher gross margins.”
Monte Himschoot
Director of Sales & Marketing - S&H Industrial Services
“Objective Based Selling continues to be the most effective formal sales education I have ever received.”
George Sefer
Vice President - Atlas Toyota Material Handling
“I am a strong supporter of the Objective Based Selling program. From first hand experience, I can state it helps close more deals at higher margins.”
Michael Dubbs
President - Storage Equipment, Inc.
“I continue to use the principles of Objective Based Selling in all dealings with clients. The principles continue to work today as well as when I was first exposed to them 12 years ago.”
Dennis Hensen
Systems Sales and Engineering Manager - Siggins Company