“Sheldon spent just under a day with our direct sales team focusing on (OBS) Objective Based Selling. I found the talk to be informative as did our sales team and have implemented many of the good practices used in this form of sales coaching.”

“We invited Sheldon into our business to deliver his initial presentation on Objective Based Selling. Following this talk we have commissioned Sheldon on a Consultancy basis to oversee the implementation of many of the practices imbedded in OBS.

I would highly recommend Objective Based Selling as a tool to improve the skills and knowledge of any direct sales team”.

“Our sales team attended Sheldon’s training session on Objective Based Selling. We found the session interesting and a good learning experience and have further scheduled a follow up meeting with Sheldon to review other areas where OBS can help our team be more productive, specifically in areas such as Prospecting and Proposal writing.”

“As the Director of Sales & Marketing, I’d like to highly recommend the Objective Based Selling Seminar. Objective Based Selling is a business-to-business sales model designed to help material handling salespeople (Sales Professional) sell more at higher gross margins.”

“Objective Based Selling continues to be the most effective formal sales education I have ever received.”

“I am a strong supporter of the Objective Based Selling program. From first hand experience, I can state it helps close more deals at higher margins.”

“I continue to use the principles of Objective Based Selling in all dealings with clients. The principles continue to work today as well as when I was first exposed to them 12 years ago.”