In Objective Based Selling, these capital equipment industry leaders share their methods and tools to Sell More at Higher Gross Margins You will learn how to:

  • Use open-ended questions to get the customer to tell you how to sell to them (over 100 specific questions provided)
  • Create customer focused proposals – instead of quotes Conduct ‘scrum’ meetings with multiple decision influencers
  • Build and maintain personal, professional relationships that help sell And much more!

“Objective Based Selling continues to be the most effective formal sales education have ever received” Sheldon C. England – VP Business Development – SDI Industries Los Angeles, California


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